Selected Work
A collection of projects exploring motion, interaction, and storytelling.
Meet Your Driver
Reimagining transport safety through connection.
Meet Your Driver was a concept by my team of designers in university developed for Auckland Transport that focused on improving perceptions of safety across Auckland’s public transport network through familiarity, emotional connection, and positive interaction.
Rather than approaching safety through fear-based messaging or surveillance-focused solutions, the project explored how humanising drivers could help younger passengers feel more comfortable using public transport.
The Idea
Research showed that many younger Aucklanders felt unsafe on public transport despite low chances of experiencing serious incidents themselves. Social media, online discussions, and isolated negative experiences often amplified these fears and created a disconnect between perception and reality.
The project focused on shifting the conversation around public transport by making drivers feel more visible, approachable, and human. The concept introduced a feature integrated into the AT app where users could view information about their driver during a journey, learn more about them through small profile interactions, and leave positive feedback and behaviour badges after trips.
Motion & Interaction
Motion became a core part of the experience rather than simply a visual addition.I experimented with animated lineup reveals, dynamic typography, hover interactions, pacing systems, and interactive layouts to create a stronger sense of anticipation and momentum.The interaction design focused on making the experience feel energetic, cinematic, and emotionally engaging while reflecting the atmosphere of live music culture.
YOURFEST
What if a festival lineup wasn't just a poster?
YourFest was an experimental festival marketing project exploring how interaction and motion design could transform a traditional lineup poster into a more immersive digital experience.The project focused on how anticipation, interaction, and personalisation could create stronger emotional engagement before a festival even begins.
![[digital project] image of a graphic design on a digital tablet (for a graphic design studio)](https://cdn.prod.website-files.com/6a01441dcb927bacdf715dd0/6a1e5364fd2b3ac9b5afc1b9_Year%203%20Portfolio%20Board%20(1).png)
The Idea
Festival marketing often relies on static lineup posters that communicate information but rarely create interaction. I wanted to explore how motion, pacing, and user participation could make festival promotion feel more alive, emotional, and shareable.The goal was to create a digital experience that captured the excitement of lineup reveals, artist discovery, and online festival culture.
Motion & Interaction
Motion became a core part of the experience rather than simply a visual addition.I experimented with animated lineup reveals, dynamic typography, hover interactions, pacing systems, and interactive layouts to create a stronger sense of anticipation and momentum.The interaction design focused on making the experience feel energetic, cinematic, and emotionally engaging while reflecting the atmosphere of live music culture.
![[digital project] image of a graphic design on a digital tablet (for a graphic design studio)](https://cdn.prod.website-files.com/6a01441dcb927bacdf715dd0/6a1e83058497e7a448d8a138_image-2.jpg)
Sendr
Back the beats you believe in.
Streaming platforms changed how we listen to music, but not necessarily how artists get paid. SENDR explored a more community-driven approach, combining motion design, branding, and digital experiences to help independent electronic artists build stronger relationships with their fans.
Every track featured throughout the project was written and produced by me to bring the concept to life.
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The Idea
Streaming platforms have made music more accessible than ever, but they often provide very little financial support for independent artists. Within the EDM scene especially, much of the culture exists around unreleased tracks, dub-plates, live edits, sample packs, behind-the-scenes process, and community interaction, things that traditional streaming services rarely support.
SENDR was designed as a fan-powered platform where listeners could directly support artists while becoming part of the creative process itself. Instead of simply consuming music, fans could interact with works in progress, vote on mixes, help name tracks, unlock exclusive content, and engage directly with artists through a more immersive community-driven experience.
Motion & Interaction
Motion became one of the defining parts of the SENDR identity. The visual direction combined glitch-inspired transitions, waveform graphics, reactive motion systems, and fast-paced editing influenced by electronic music visuals, DJ software interfaces, underground rave culture, and modern motion design. I developed animated brand films, social content, interactive UI concepts, and motion systems designed to feel energetic, immersive, and community-driven rather than overly corporate or tech-focused. The pacing and animation style were heavily inspired by music itself, using rhythm, transitions, and movement to create momentum throughout the experience.
